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Recently I read a quote from Gary Vaynerchuk that I really liked – “We should give, give again, and give some more before ever asking for anything from our community”. The cost to us is the time and effort that goes into the pieces. We are still small, but growing and giving users access to content that they find useful is the best way we’ve currently found of acquiring new customers. You’ve done agreat job of Trakax is content marketing key to your marketing strategy, if so explain to me why?Ĭatriona: At the moment, content marketing is our only marketing.
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It’s quite a lot of work, but we’ve found that not only does it make business sense, as these users then recommend us to friends and colleagues, it’s also a nice way to work and get lovely feedback from happy customers who are used to software companies basically treating them terribly. We answer each email individually with no automated responses and will work with that user to make sure that we get to the bottom of their issue, from very simple problems to more detailed requests even to advice on what camera settings they should use. The second way and maybe more importantly to our users, we differentiate ourselves by our customer service. We aim to bridge the gap between software that gives you little or no input into your creations and software that is designed for professionals. The first way we differentiate ourselves is by the products.
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Android devices are still way behind iOS devices and actually have little video editing options, other than automated video creators. Then users are faced with the option of upgrading to expensive, almost prosumer level software or watered down variations of these, which can have pretty intimidating interfaces to get to grips with. However, if you’re on a PC, you normally get Microsoft MovieMaker, which users outgrow very quickly for a multitude of reasons. Apple users are really well catered for and iMovie is a key component in every device they sell. Although the market seems very busy, for an “everyday” user – that is a non-professional user – there aren’t as many options as you’d think. Anyone can try this utility, even if their experience with computers is limited.Trakax Bullet Community Spotlight The video editing space is a pretty busy one, how did you go about differentiate yourself?Ĭatriona: That’s a really great question. The results will always sound and look professional, and the creation process is so much fun!Īll in all, trakAxPC is an excellent tool for editing and mixing multimedia contents in Windows. The icing on the cake can be considered the beat-matching technology, which allows users to mix any tracks and loops, even if they have different BPMs. trakAxPC supports photos, music and video at the same time and it allows you to combine them as you wish. trakAxPC offers a wide range of video, photo and audio effects and transitions that will make your multimedia files to look really professional.įurthermore, you can edit your files by cutting samples and making detailed adjustments to audio tracks and video clips. You can create your own podcasts of videocasts and add effects to your voice or sing over tracks. Microphone and webcam input are supported, since they are critical tools for multimedia creation. The embedded media browser allows you to easily locate your multimedia contents. In spite of its many included options, trakAxPC offers a clean and easy to understand interface that will help you get the job done in no time.įirst of all, with trakAxPC it’s very simple to find and preview your music, photos and videos.
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Usually, music and video creation software is expensive and difficult to use, but things are totally different with trakAxPC. Some of the operations you can perform with trakAxPC are creating music tracks or videos you can post on YouTube.